Media & Press Resources
Everything reporters, producers, and partners need to cover National Stay Cool Day — a nationwide movement and world-record attempt honoring Eric , founder of Ice Athletes.
| Event | National Stay Cool Day |
| Date | April 8, 2027 |
| Significance of Date | Would have been Eric ‘s 49th birthday |
| The Attempt | 1,000 people taking simultaneous ice baths nationwide — attempting an official Guinness World Records title |
| Organizer | Ice Athletes LLC |
| Mission | Prevent exertional heat stroke deaths in youth and amateur athletics through education, preparation, and awareness |
| Legacy Component | All 1,000 ice tubs used during the record attempt will be donated to schools and youth athletic programs nationwide after the event |
| Ambassadors | To be announced |
National Stay Cool Day is a nationwide movement organized by Ice Athletes LLC to end preventable deaths from exertional heat stroke in youth and amateur sports. On April 8, 2027, communities across the country will unite for a mass education effort and an official Guinness World Records attempt — 1,000 people taking ice baths simultaneously — to spotlight how quickly and effectively heat stroke can be treated when the right knowledge and tools are in place. The date honors the 49th birthday of Eric , who founded Ice Athletes with the belief that no athlete, in any sport or at any age, should suffer a preventable heat-related death. Learn more at IceAthletes.com and NationalStayCoolDay.com.
[Insert 2-3 paragraph version of Eric’s story here — his career, the founding of Ice Athletes, his sudden passing, and his family’s commitment to carrying his mission forward. Keep it personal but concise — reporters will often run this close to verbatim.]
[Name]
[Title, Ice Athletes LLC / National Stay Cool Day]
[Email]
[Phone]